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Blue ocean strategy : skapa nya marknader utan konkurrens / W Chan Kim, Renée Mauborgne ; [översättning: Bo och Ethel Kärnekull]

By: Kim, W. Chan 1952-.
Contributor(s): Mauborgne, Renée | Kärnekull, Bo 1937- | Kärnekull, Ethel 1938-.
Material type: TextTextSeries: Bättre ledarskap99-0140014-7. Publisher: Malmö Liber 2005Edition: 1. uppl.Description: 248 s. 22 cm.ISBN: 9789147075560; 91-47-07556-2.Uniform titles: Blue ocean strategy Svenska Subject(s): Marketing | Management | Marknadsanalys | Marknadsföring | Företagsledning | Business strategy | Marketing strategy | Market structure | Marknadsföring | FöretagsledningDDC classification: 658.802 Other classification: Qbab | 658.8 | Qblb
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Book (loan) Gräsvik
658.8 (Browse shelf) Available 85001039574

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