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Designing effective Web surveys / Mick P. Couper

By: Material type: TextTextPublication details: Cambridge New York Cambridge University Press 2008Description: 398 s. illISBN:
  • 9780521717946 (pbk.)
  • 9780521889452
Subject(s): DDC classification:
  • 300.72/3 22
Other classification:
  • Oi:dd
  • 300
  • Oa:dd
Online resources:
Contents:
The importance of design for Web surveys -- The basic building blocks -- Going beyond the basics : visual and interactive enhancements to Web survey instruments -- General layout and design -- Putting the questions together to make an instrument -- Implementing the design
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Book (loan) Campus Karlskrona 300 Available 85001943071
Total holds: 0

Includes bibliographical references and index

The importance of design for Web surveys -- The basic building blocks -- Going beyond the basics : visual and interactive enhancements to Web survey instruments -- General layout and design -- Putting the questions together to make an instrument -- Implementing the design

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