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Designing effective Web surveys / Mick P. Couper
Materialtyp:
TextUtgivningsinformation: Cambridge New York Cambridge University Press 2008Beskrivning: 398 s. illISBN: - 9780521717946 (pbk.)
- 9780521889452
- 300.72/3 22
- Oi:dd
- 300
- Oa:dd
Innehåll:
The importance of design for Web surveys -- The basic building blocks -- Going beyond the basics : visual and interactive enhancements to Web survey instruments -- General layout and design -- Putting the questions together to make an instrument -- Implementing the design
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Includes bibliographical references and index
The importance of design for Web surveys -- The basic building blocks -- Going beyond the basics : visual and interactive enhancements to Web survey instruments -- General layout and design -- Putting the questions together to make an instrument -- Implementing the design