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Cases in marketing of services : an international collection / [edited by] Arthur Meidan, Luiz Moutinho
Material type:
TextPublication details: Wokingham Addison-Wesley 1993Description: xiv,304p ill, facsims, forms 23cmISBN: - 0201565056 (pbk)
- Financial services industry -- Case studies
- Marketing -- Case studies
- Medical care -- Marketing -- Case studies
- Service industries -- Marketing -- Case studies -- Europe
- Service industries -- Marketing -- Case studies -- United States
- Service industries, Marketing
- Tourist trade -- Marketing -- Case studies
- Bankväsen
- Hälsovård
- Marknadsföring
- Tjänster - marknadsföring
- Turism
- 658.802
- Vp
- Qm
- Qble
- 658.8
- Qaeb
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|
| Book (loan) | Campus Karlskrona | 658.8 | Available | 40000006223 |
Total holds: 0
Includes index