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Crossing the chasm : marketing and selling disruptive products to mainstream customers / Geoffrey A. Moore ; with a foreword by Regis McKenna
Material type:
TextPublication details: New York Collins Business Essentials 2006Edition: Rev. edDescription: xxi, 227 s. 21 cmISBN: - 9780060517120 (hft.)
- 0060517123 (hft.)
- Selling -- High technology
- High technology -- Marketing
- Technological innovations -- Marketing
- Selling -- Technology
- High technology industries
- Marketing
- Diffusion of innovations
- High technology
- Marketing
- Technological innovations
- Högteknologi
- Tekniska innovationer
- Försäljningsteknik
- Innovationsspridning
- marketing
- technology
- innovation
- sales
- Marknadsföring
- 658.8 22
- 658.8
- Qblb
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|
| Book (loan) | Campus Karlskrona | 658.8 | Available | 80021621024 | |||
| Book (loan) | Campus Karlskrona | 658.8 | Available | 80016397268 |
Total holds: 0
Includes index