Crossing the chasm : marketing and selling disruptive products to mainstream customers / Geoffrey A. Moore ; with a foreword by Regis McKenna
Materialtyp: TextUtgivningsinformation: New York Collins Business Essentials 2006Utgåva: Rev. edBeskrivning: xxi, 227 s. 21 cmISBN:- 9780060517120 (hft.)
- 0060517123 (hft.)
- Selling -- High technology
- High technology -- Marketing
- Technological innovations -- Marketing
- Selling -- Technology
- High technology industries
- Marketing
- Diffusion of innovations
- High technology
- Marketing
- Technological innovations
- Högteknologi
- Tekniska innovationer
- Försäljningsteknik
- Innovationsspridning
- marketing
- technology
- innovation
- sales
- Marknadsföring
- 658.8 22
- 658.8
- Qblb
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Bok (Hemlån) | Campus Karlskrona | 658.8 | Tillgänglig | 80021621024 | |||
Bok (Hemlån) | Campus Karlskrona | 658.8 | Tillgänglig | 80016397268 |
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Includes index