Eyetracking web usability /

by Nielsen, Jakob
Additional authors: Pernice, Kara
Published by : New Riders (Berkeley, CA) Physical details: xix, 437 p. col. ill. 24 cm ISBN:0321498364 (pbk.); 9780321498366 (pbk.). Year: 2010
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006.7 Available 080041484934

Includes index

Based on one of the largest studies of eyetracking usability in existence used rigorous methodology and eyetracking technology to analyze 1.5 million instances where users look at Web sites. Their findings will help designers, software developers, writers, editors, product managers, and advertisers understand how the human eyes interact with Web sites and what will significantly improve user experience.-- Publisher info

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