Innovation : the five disciplines for creating what customers want / Curtis R. Carlson and William W. Wilmot
Material type:
TextPublication details: New York Crown Business 2006 Edition: 1st edDescription: 356 s. ill. 25 cmISBN: 9780307336699; 0307336697Subject(s): Technological innovations -- Management -- Case studies | Organizational effectiveness -- Case studies | Creative ability in business -- Case studies | Industrial management -- Case studies | New products -- Case studies | Technological innovations | New products | Technological innovations -- Management | Tekniska innovationer | Innovationsledning | Produktutveckling | innovation | organizations | management | leadership | case studiesGenre/Form: FallstudierDDC classification: 658.4063 Other classification: 658.4 | Qbifd | Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Book (loan) | Gräsvik | 658.4 | Available | 080041486381 |
Includes bibliographical references (p. 305-338) and index
Why listen to us? -- The essence of innovation: how Frank hit a home run -- Innovate or die: the exponential economy -- Discipline 1: Important needs. Work on important customer and market needs: the RFID tag -- Creating customer value: your only job -- Discipline 2: value creation. It's as simple as NABC: how Liz got her big job -- Watering holes for creating value: the day the BBC walked in -- More ideas for faster value creation: origins of Linux -- Your elevator pitch: how HDTV began -- Your innovation plan: from the ski slope to the firehouse -- Discipline 3: innovation champions. A champion: the Mayor of Kellyville -- Discipline 4: innovation teams. Genius of teams: Douglas Engelbart and the birth of the personal computer -- Forming the innovation team: how we won an Emmy for HDTV -- Overcoming blockages to innovation: Jim Torpedoes a splended idea -- Innovation motivators: saving Larry's life -- Discipline 5: organizational alignment. Your innovation team: you can start now -- The innovation enterprise: continuous value creation (CVC) throughout -- Innovation's five disciplines: a foundation for national competitiveness in a world of abundance -- Appendix: value factor analysis