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Innovation : the five disciplines for creating what customers want / Curtis R. Carlson and William W. Wilmot

By: Carlson, Curtis Ray.
Contributor(s): Wilmot, William W.
Material type: TextTextPublisher: New York Crown Business 2006Edition: 1st ed.Description: 356 s. ill. 25 cm.ISBN: 9780307336699; 0307336697.Subject(s): Technological innovations -- Management -- Case studies | Organizational effectiveness -- Case studies | Creative ability in business -- Case studies | Industrial management -- Case studies | New products -- Case studies | Technological innovations | New products | Technological innovations -- Management | Tekniska innovationer | Innovationsledning | Produktutveckling | innovation | organizations | management | leadership | case studiesGenre/Form: FallstudierDDC classification: 658.4063 Other classification: 658.4 | Qbifd
Contents:
Why listen to us? -- The essence of innovation: how Frank hit a home run -- Innovate or die: the exponential economy -- Discipline 1: Important needs. Work on important customer and market needs: the RFID tag -- Creating customer value: your only job -- Discipline 2: value creation. It's as simple as NABC: how Liz got her big job -- Watering holes for creating value: the day the BBC walked in -- More ideas for faster value creation: origins of Linux -- Your elevator pitch: how HDTV began -- Your innovation plan: from the ski slope to the firehouse -- Discipline 3: innovation champions. A champion: the Mayor of Kellyville -- Discipline 4: innovation teams. Genius of teams: Douglas Engelbart and the birth of the personal computer -- Forming the innovation team: how we won an Emmy for HDTV -- Overcoming blockages to innovation: Jim Torpedoes a splended idea -- Innovation motivators: saving Larry's life -- Discipline 5: organizational alignment. Your innovation team: you can start now -- The innovation enterprise: continuous value creation (CVC) throughout -- Innovation's five disciplines: a foundation for national competitiveness in a world of abundance -- Appendix: value factor analysis
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Item type Current location Call number Status Date due Barcode
Book (loan) Gräsvik
658.4 (Browse shelf) Available 080041486381
Book (loan) Gräsvik
658.4 (Browse shelf) Available 080041486382

Includes bibliographical references (p. 305-338) and index

Why listen to us? -- The essence of innovation: how Frank hit a home run -- Innovate or die: the exponential economy -- Discipline 1: Important needs. Work on important customer and market needs: the RFID tag -- Creating customer value: your only job -- Discipline 2: value creation. It's as simple as NABC: how Liz got her big job -- Watering holes for creating value: the day the BBC walked in -- More ideas for faster value creation: origins of Linux -- Your elevator pitch: how HDTV began -- Your innovation plan: from the ski slope to the firehouse -- Discipline 3: innovation champions. A champion: the Mayor of Kellyville -- Discipline 4: innovation teams. Genius of teams: Douglas Engelbart and the birth of the personal computer -- Forming the innovation team: how we won an Emmy for HDTV -- Overcoming blockages to innovation: Jim Torpedoes a splended idea -- Innovation motivators: saving Larry's life -- Discipline 5: organizational alignment. Your innovation team: you can start now -- The innovation enterprise: continuous value creation (CVC) throughout -- Innovation's five disciplines: a foundation for national competitiveness in a world of abundance -- Appendix: value factor analysis

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