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Managing customers for profit : strategies to increase profits and build loyalty / V. Kumar

By: Kumar, V. 1957-
Material type: TextTextPublisher: Upper Saddle River, N.J. Wharton School Pub. cop. 2008Description: xx, 296 p. ill. 24 cmISBN: 9780132352215 (inb.); 0-13-235221-4 (inb.)Subject(s): Customer relations -- Management | Profit | Kundrelationer | MarknadsföringDDC classification: 658.8/12 Other classification: 658.8 | Qbla
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658.8 (Browse shelf) Available 85002238516

Includes bibliographical references and index

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