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The new strategic brand management : creating and sustaining brand equity long term / Jean-Noël Kapferer

By: Material type: TextTextPublication details: London Kogan Page 2008Edition: 4. edDescription: xv, 560 sISBN:
  • 9780749450854
Subject(s): DDC classification:
  • 658.8343
Other classification:
  • Qba
  • Qblbm
  • 658.8
  • Qbm
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Holdings
Item type Current library Call number Status Date due Barcode
Book (loan) Campus Karlskrona 658.8 Available 85001946897

Includes bibliographical references and index

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