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The new strategic brand management : creating and sustaining brand equity long term / Jean-Noël Kapferer
Material type:
TextPublication details: London Kogan Page 2008Edition: 4. edDescription: xv, 560 sISBN: - 9780749450854
- 658.8343
- Qba
- Qblbm
- 658.8
- Qbm
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|
| Book (loan) | Campus Karlskrona | 658.8 | Available | 85001946897 |
Total holds: 0
Includes bibliographical references and index