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The new strategic brand management : creating and sustaining brand equity long term / Jean-Noël Kapferer

By: Kapferer, Jean-Noël.
Material type: TextTextPublisher: London Kogan Page 2008Edition: 4. ed.Description: xv, 560 s.ISBN: 9780749450854.Subject(s): Brand name products -- Management | Marketing research | Strategic planning | Trademarks | Brands | Marknadsanalys | Marknadsundersökning | Strategic management | Strategisk planering | VarumärkenDDC classification: 658.8343 Other classification: Qba | Qblbm | 658.8 | Qbm
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658.8 (Browse shelf) Available 85001946897

Includes bibliographical references and index

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