The new strategic brand management : creating and sustaining brand equity long term /

by Kapferer, Jean-Noël Edition statement:4. ed Published by : Kogan Page (London) Physical details: xv, 560 s. ISBN:9780749450854. Year: 2008
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Item type Current library Call number Status Date due Barcode
Book (loan) Gräsvik
658.8 Available 85001946897

Includes bibliographical references and index

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