The new strategic brand management : creating and sustaining brand equity long term / Jean-Noël Kapferer
Materialtyp: TextUtgivningsinformation: London Kogan Page 2008Utgåva: 4. edBeskrivning: xv, 560 sISBN:- 9780749450854
- 658.8343
- Qba
- Qblbm
- 658.8
- Qbm
Exemplartyp | Aktuellt bibliotek | Hyllsignatur | Status | Förfallodatum | Streckkod | Exemplarreservationer | |
---|---|---|---|---|---|---|---|
Bok (Hemlån) | Campus Karlskrona | 658.8 | Tillgänglig | 85001946897 |
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Includes bibliographical references and index