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Marketing your library's electronic resources : a how-to-do-it manual / Marie R. Kennedy and Cheryl LaGuardia

By: Kennedy, Marie R.
Contributor(s): LaGuardia, Cheryl.
Material type: TextTextPublisher: Chicago ALA Neal-Schuman, an imprint of the American Library Association 2018Edition: 2nd edition.Description: 218 pages.ISBN: 0838915655 (pbk. : alk. paper); 9780838915653 (pbk. : alk. paper).Subject(s): Libraries -- Special collections -- Electronic information resources | Libraries -- Marketing | Digital libraries -- Marketing | Electronic information resources -- Marketing | Libraries -- Marketing -- Case studies | Libraries | Online Systems | Marketing | Marketing | Elektroniska resurser | MarknadsföringDDC classification: 025.284 Other classification: 020 | Abda
Contents:
Part I. How to design your marketing plan -- Determine the purpose of your marketing plan -- Fashion your marketing plan -- Implement your marketing plan -- Construct your written marketing plan report -- Assess your marketing plan -- Revise and update your marketing plan (lather, rinse, and repeat) -- Part II. Sample marketing plan reports -- Example 1. Marketing plan from an all-electronic library, Statewide marketing and communications plan, NOVELNY, New York Online Virtual Electronic Library -- Example 2. Marketing plan from a public library, sample 1, Winnetka-Northfield Public Library District : building a buzz -- Example 3. Marketing plan from a public library, sample 2, Worthington Libraries 2012 communications and development plan -- Example 4. Marketing plan from a community college library, Maricopa Community College district electronic resources committee marketing plan, 2013-2016 -- Example 5. Marketing plan from a university library, sample 1, Milner Library, Illinois State University 2012-2014 marketing plan -- Example 6. Marketing plan from a regional technical college in Ireland, Galway-Mayo Institute of Technology Library marketing plan -- Example 7, Marketing plan from a university library, sample 2, Marketing plan for Kanopy, William H. Hannon Library, spring-fall 2016
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Includes bibliographical references and index

Part I. How to design your marketing plan -- Determine the purpose of your marketing plan -- Fashion your marketing plan -- Implement your marketing plan -- Construct your written marketing plan report -- Assess your marketing plan -- Revise and update your marketing plan (lather, rinse, and repeat) -- Part II. Sample marketing plan reports -- Example 1. Marketing plan from an all-electronic library, Statewide marketing and communications plan, NOVELNY, New York Online Virtual Electronic Library -- Example 2. Marketing plan from a public library, sample 1, Winnetka-Northfield Public Library District : building a buzz -- Example 3. Marketing plan from a public library, sample 2, Worthington Libraries 2012 communications and development plan -- Example 4. Marketing plan from a community college library, Maricopa Community College district electronic resources committee marketing plan, 2013-2016 -- Example 5. Marketing plan from a university library, sample 1, Milner Library, Illinois State University 2012-2014 marketing plan -- Example 6. Marketing plan from a regional technical college in Ireland, Galway-Mayo Institute of Technology Library marketing plan -- Example 7, Marketing plan from a university library, sample 2, Marketing plan for Kanopy, William H. Hannon Library, spring-fall 2016

9780838915998 (pdf) 9780838916001 (epub) 9780838916018 (kindle)

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