Influence : science and practice /

by Cialdini, Robert B Edition statement:5. ed Published by : Pearson Education (Boston) Physical details: xii, 260 p. ill. 23 cm ISBN:0205609996; 9780205609994; 9780205663781. Year: 2009
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153 Available 85001946187

Praised for enjoyable writing, practical suggestions, and scientifically documented material, previous editions of this title have been widely read by business professionals, fundraisers, and those interested in psychology. This new edition includes more firsthand accounts of how principles presented in the book apply to personal lives; updated coverage of popular culture and new technology; and more on how compliance principles work in other cultures.--From publisher description

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