Social media communication : concepts, practices, data, law and ethics / Jeremy H. Lipschultz.

Av:

Lipschultz, Jeremy Harris 1958-

Materialtyp: Text

TextUtgivningsinformation:New York Routledge 2015Beskrivning: 251 s. illISBN:

9781138776456 (paperback)
9781138776449 (hardback)

Ämnen:

DDC-klassifikation:

302.23/1 23

Annan klassifikation:

302.2
Bs

Sammanfattning: "In Social Media Communication: Concepts, Practices, Data, Law and Ethics, Jeremy Harris Lipschultz presents a wide-scale, interdisciplinary analysis and guide to social media. Examining platforms such as Twitter, Facebook, LinkedIn, Pinterest, Youtube and Vine, the book explores and analyzes journalism, broadcasting, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics--all promoting the critical thinking professionals and students need to use new networking tools effectively and to navigate social and mobile media spaces. Featuring contemporary case studies, essays from some of the industry's leading social media innovators, and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they'll need to both evaluate and utilize current and future forms of social media"--

Bestånd ( 1 )
Titelanmärkningar ( 3 )

Bestånd
Exemplartyp	Aktuellt bibliotek	Hyllsignatur	Status	Förfallodatum	Streckkod
Bok (Hemlån)	Campus Karlshamn	302.2	Tillgänglig		080041489248

Includes bibliographical references and index

9781315773162 (ebook)

"In Social Media Communication: Concepts, Practices, Data, Law and Ethics, Jeremy Harris Lipschultz presents a wide-scale, interdisciplinary analysis and guide to social media. Examining platforms such as Twitter, Facebook, LinkedIn, Pinterest, Youtube and Vine, the book explores and analyzes journalism, broadcasting, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics--all promoting the critical thinking professionals and students need to use new networking tools effectively and to navigate social and mobile media spaces. Featuring contemporary case studies, essays from some of the industry's leading social media innovators, and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they'll need to both evaluate and utilize current and future forms of social media"--