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Social media communication : concepts, practices, data, law and ethics / Jeremy H. Lipschultz.

By: Lipschultz, Jeremy Harris 1958-
Material type: TextTextPublisher: New York Routledge 2015Description: 251 s. illISBN: 9781138776456 (paperback); 9781138776449 (hardback)Subject(s): Social media | Social networks | Online social networks | Social media -- Law and legislation | Social media -- Moral and ethical aspects | Social networks | Online social networks | Sociala medier -- juridik och lagstiftning | Sociala nätverk | Sociala nätverk online | SOCIAL SCIENCE / Media Studies | COMPUTERS / Web / Social Networking | LANGUAGE ARTS & DISCIPLINES / JournalismDDC classification: 302.23/1 Other classification: 302.2 | Bs Summary: "In Social Media Communication: Concepts, Practices, Data, Law and Ethics, Jeremy Harris Lipschultz presents a wide-scale, interdisciplinary analysis and guide to social media. Examining platforms such as Twitter, Facebook, LinkedIn, Pinterest, Youtube and Vine, the book explores and analyzes journalism, broadcasting, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics--all promoting the critical thinking professionals and students need to use new networking tools effectively and to navigate social and mobile media spaces. Featuring contemporary case studies, essays from some of the industry's leading social media innovators, and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they'll need to both evaluate and utilize current and future forms of social media"--
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302.2 (Browse shelf) Available 080041489248

Includes bibliographical references and index

9781315773162 (ebook)

"In Social Media Communication: Concepts, Practices, Data, Law and Ethics, Jeremy Harris Lipschultz presents a wide-scale, interdisciplinary analysis and guide to social media. Examining platforms such as Twitter, Facebook, LinkedIn, Pinterest, Youtube and Vine, the book explores and analyzes journalism, broadcasting, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics--all promoting the critical thinking professionals and students need to use new networking tools effectively and to navigate social and mobile media spaces. Featuring contemporary case studies, essays from some of the industry's leading social media innovators, and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they'll need to both evaluate and utilize current and future forms of social media"--

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