Cover image
Normal view MARC view ISBD view

Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker, Harper W. Boyd

By: Mullins, John W.
Contributor(s): Boyd, Harper W | Walker, Orville C.
Material type: TextTextSeries: McGraw-Hill/Irwin series in marketing. Publisher: Boston London McGraw-Hill 2006Edition: 6. ed.Description: 533 s. ill.ISBN: 9780071101097; 0-07-110109-8 (pbk.).Subject(s): Marketing | Marketing -- Management | MarknadsföringDDC classification: 658.802 Other classification: 658.8 | Qblb
Tags from this library: No tags from this library for this title. Log in to add tags.
    Average rating: 0.0 (0 votes)
Item type Current location Call number Status Date due Barcode
Book (loan) Gräsvik
658.8 (Browse shelf) Available 85001945488

Previous ed.: 2005

Includes bibliographical references and index

There are no comments for this item.

Log in to your account to post a comment.

Adress: Biblioteket, Blekinge Tekniska Högskola, 371 79 Karlskrona
Telefon: 0455 - 38 51 01
E-post: biblioteket@bth.se
Ansvarig för sidan: Biblioteket