Marketing management : a strategic decision-making approach /

by Mullins, John W
Additional authors: Boyd, Harper W | Walker, Orville C
Series: McGraw-Hill/Irwin series in marketing Edition statement:6. ed Published by : McGraw-Hill (Boston | London) Physical details: 533 s. ill ISBN:9780071101097; 0-07-110109-8 (pbk.). Year: 2006
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Item type Current library Call number Status Date due Barcode
Book (loan) Gräsvik
658.8 Available 85001945488

Previous ed.: 2005

Includes bibliographical references and index

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