Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker, Harper W. Boyd
Material type: TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston London McGraw-Hill 2006Edition: 6. edDescription: 533 s. illISBN:- 9780071101097
- 0-07-110109-8 (pbk.)
- 658.802
- 658.8
- Qblb
Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|
Book (loan) | Campus Karlskrona | 658.8 | Available | 85001945488 |
Total holds: 0
Previous ed.: 2005
Includes bibliographical references and index