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Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker, Harper W. Boyd

By: Contributor(s): Material type: TextTextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston London McGraw-Hill 2006Edition: 6. edDescription: 533 s. illISBN:
  • 9780071101097
  • 0-07-110109-8 (pbk.)
Subject(s): DDC classification:
  • 658.802
Other classification:
  • 658.8
  • Qblb
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Holdings
Item type Current library Call number Status Date due Barcode
Book (loan) Campus Karlskrona 658.8 Available 85001945488

Previous ed.: 2005

Includes bibliographical references and index

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