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Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker, Harper W. Boyd
Material type:
TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston London McGraw-Hill 2006Edition: 6. edDescription: 533 s. illISBN: - 9780071101097
- 0-07-110109-8 (pbk.)
- 658.802
- 658.8
- Qblb
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|
| Book (loan) | Campus Karlskrona | 658.8 | Available | 85001945488 |
Total holds: 0
Previous ed.: 2005
Includes bibliographical references and index