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Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker, Harper W. Boyd

By: Mullins, John WContributor(s): Boyd, Harper W | Walker, Orville CMaterial type: TextTextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston London McGraw-Hill 2006Edition: 6. edDescription: 533 s. illISBN: 9780071101097; 0-07-110109-8 (pbk.)Subject(s): Marketing | Marketing -- Management | MarknadsföringDDC classification: 658.802 Other classification: 658.8 | Qblb
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Item type Current library Call number Status Date due Barcode
Book (loan) Gräsvik
658.8 (Browse shelf (Opens below)) Available 85001945488

Previous ed.: 2005

Includes bibliographical references and index

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