Changing minds : the art and science of changing our own and other people's minds /Published by : Harvard Business School Press (Boston, Mass.) Physical details: xi, 244 s. ISBN:1578517095.
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Includes bibliographical references and index
The contents of the mind -- The forms of the mind -- The power of early theories -- Leading a diverse population -- Leading an institution : how to deal with a uniform population -- Changing minds indirectly - through scientific discoveries, scholarly breakthroughs, and artistic creations -- Mind changing in a formal setting -- Mind changing up close -- Changing one's own mind -- Epilogue : the future of mind changing