Kleppner's advertising procedure / W. Ronald Lane, Karen Whitehill King, J. Thomas Russell.
Materialtyp: TextUtgivningsinformation: Upper Saddle River, N.J. Pearson/Prentice Hall c2008Utgåva: 17th edBeskrivning: xx, 829 p. ill. (chiefly col.) 29 cmISBN:- 9780135126479 (International ed.)
- 9780132308298
- 0135126479 (International ed.)
- 0132308290
- Advertising procedure
- 659.1
- 659
- Qbm
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Includes bibliographical references and index