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Kleppner's advertising procedure / W. Ronald Lane, Karen Whitehill King, J. Thomas Russell.

By: Lane, W. Ronald 1940-Contributor(s): King, Karen Whitehill | Russell, Thomas 1941-Material type: TextTextPublication details: Upper Saddle River, N.J. Pearson/Prentice Hall c2008Edition: 17th edDescription: xx, 829 p. ill. (chiefly col.) 29 cmISBN: 9780135126479 (International ed.); 9780132308298; 0135126479 (International ed.); 0132308290Other title: Advertising procedureSubject(s): Advertising | ReklamteknikDDC classification: 659.1 Other classification: 659 | Qbm Online resources: Table of contents only
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659 (Browse shelf (Opens below)) Available 85001942756

Includes bibliographical references and index

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