Amazon cover image
Image from Amazon.com

Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne

By: Kim, W. ChanContributor(s): Mauborgne, RenéeMaterial type: TextTextPublication details: Boston, Mass. Harvard Business School Press cop. 2005 Description: 240 s. illISBN: 9781591396192; 1591396190 (inb.)Subject(s): Commerce | Economic Competition | Leadership | Management | Market segmentation | Marketing | New products | Företagsledning | Marknadsanalys | MarknadsföringDDC classification: 658.802 Other classification: Qbab | Qblb | 658.8 | Qbabba
Contents:
Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- Conclusion: The sustainability and renewal of blue ocean strategy
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Date due Barcode
Book (loan) Gräsvik
658.8 Available 85001945540

Includes bibliographical references and index

Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- Conclusion: The sustainability and renewal of blue ocean strategy

Adress: Biblioteket, Blekinge Tekniska Högskola, 371 79 Karlskrona
Telefon: 0455 - 38 51 01
E-post: biblioteket@bth.se
Ansvarig för sidan: Biblioteket