Blue ocean strategy : how to create uncontested market space and make the competition irrelevant /

by Kim, W. Chan
Additional authors: Mauborgne, Renée
Published by : Harvard Business School Press (Boston, Mass.) Physical details: 240 s. ill ISBN:9781591396192; 1591396190 (inb.). Year: 2005
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Book (loan) Gräsvik
658.8 Available 85001945540

Includes bibliographical references and index

Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- Conclusion: The sustainability and renewal of blue ocean strategy

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