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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne
Materialtyp:
TextUtgivningsinformation:Boston, Mass. Harvard Business School Press cop. 2005Beskrivning: 240 s. illISBN: - 9781591396192
- 1591396190 (inb.)
- 658.802 22
- Qbab
- Qblb
- 658.8
- Qbabba
Innehåll:
Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- Conclusion: The sustainability and renewal of blue ocean strategy
| Exemplartyp | Aktuellt bibliotek | Hyllsignatur | Status | Förfallodatum | Streckkod |
|---|---|---|---|---|---|
| Bok (Hemlån) | Campus Karlskrona | 658.8 | Tillgänglig | 85001945540 |
Includes bibliographical references and index
Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- Conclusion: The sustainability and renewal of blue ocean strategy