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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne

By: Kim, W. Chan
Contributor(s): Mauborgne, Renée
Material type: TextTextPublisher: Boston, Mass. Harvard Business School Press cop. 2005Description: 240 s. illISBN: 9781591396192; 1591396190 (inb.)Subject(s): Commerce | Economic Competition | Leadership | Management | Market segmentation | Marketing | New products | Företagsledning | Marknadsanalys | MarknadsföringDDC classification: 658.802 Other classification: Qbab | Qblb | 658.8 | Qbabba
Contents:
Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- Conclusion: The sustainability and renewal of blue ocean strategy
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658.8 (Browse shelf) Available 85001945540

Includes bibliographical references and index

Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- Conclusion: The sustainability and renewal of blue ocean strategy

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