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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne

By: Contributor(s): Material type: TextTextPublication details: Boston, Mass. Harvard Business School Press cop. 2005Description: 240 s. illISBN:
  • 9781591396192
  • 1591396190 (inb.)
Subject(s): DDC classification:
  • 658.802 22
Other classification:
  • Qbab
  • Qblb
  • 658.8
  • Qbabba
Contents:
Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- Conclusion: The sustainability and renewal of blue ocean strategy
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Item type Current library Call number Status Date due Barcode
Book (loan) Campus Karlskrona 658.8 Available 85001945540

Includes bibliographical references and index

Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- Conclusion: The sustainability and renewal of blue ocean strategy

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