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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne
Material type:
TextPublication details: Boston, Mass. Harvard Business School Press cop. 2005 Description: 240 s. illISBN: 9781591396192; 1591396190 (inb.)Subject(s): Commerce | Economic Competition | Leadership | Management | Market segmentation | Marketing | New products | Företagsledning | Marknadsanalys | MarknadsföringDDC classification: 658.802 Other classification: Qbab | Qblb | 658.8 | Qbabba
Contents:
Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- Conclusion: The sustainability and renewal of blue ocean strategy
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Book (loan) | Gräsvik | 658.8 | Available | 85001945540 |
Includes bibliographical references and index
Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- Conclusion: The sustainability and renewal of blue ocean strategy