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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne

Av: Medverkande(n): Materialtyp: TextTextUtgivningsinformation: Boston, Mass. Harvard Business School Press cop. 2005Beskrivning: 240 s. illISBN:
  • 9781591396192
  • 1591396190 (inb.)
Ämnen: DDK-klassifikation:
  • 658.802 22
Annan klassifikation:
  • Qbab
  • Qblb
  • 658.8
  • Qbabba
Innehåll:
Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- Conclusion: The sustainability and renewal of blue ocean strategy
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Includes bibliographical references and index

Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- Conclusion: The sustainability and renewal of blue ocean strategy

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