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Whoever tells the best story wins : how to use your own stories to communicate with power and impact / Annette Simmons.

By: Simmons, AnnetteMaterial type: TextTextPublication details: New York Amacom 2007 Description: x, 226 p. 24 cmISBN: 9780814409145; 0814409148Subject(s): Business communication | StorytellingDDC classification: 658.4/52 Other classification: 658.4 | Qbaa Online resources: Table of contents only
Contents:
PART ONE. THINKING IN STORY. -- Story thinking: what does that even mean? -- What is story? -- Training your brain -- Telling stories that win -- PART TWO. FINDING STORIES TO TELL. -- Who-I-am stories -- Why-I-am-here stories -- Teaching stories -- Vision stories -- Value-in-action stories -- I-know-what-you-are-thinking stories -- PART THREE. PERFECTING THE CRAFT. -- Experience is sensory -- The gift of brevity -- Brand, organizational, and political stories -- Point of view -- Story listening -- Call to action
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Item type Current library Call number Status Date due Barcode
Book (loan) Gräsvik
658.4 Checked out 2022-08-29 85001042542

Includes bibliographical references (p. 213-216) and index

PART ONE. THINKING IN STORY. -- Story thinking: what does that even mean? -- What is story? -- Training your brain -- Telling stories that win -- PART TWO. FINDING STORIES TO TELL. -- Who-I-am stories -- Why-I-am-here stories -- Teaching stories -- Vision stories -- Value-in-action stories -- I-know-what-you-are-thinking stories -- PART THREE. PERFECTING THE CRAFT. -- Experience is sensory -- The gift of brevity -- Brand, organizational, and political stories -- Point of view -- Story listening -- Call to action

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