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Whoever tells the best story wins : how to use your own stories to communicate with power and impact / Annette Simmons.
Materialtyp:
TextUtgivningsinformation: New York Amacom 2007Beskrivning: x, 226 p. 24 cmISBN: - 9780814409145
- 0814409148
- 658.4/52 22
- 658.4
- Qbaa
Innehåll:
PART ONE. THINKING IN STORY. -- Story thinking: what does that even mean? -- What is story? -- Training your brain -- Telling stories that win -- PART TWO. FINDING STORIES TO TELL. -- Who-I-am stories -- Why-I-am-here stories -- Teaching stories -- Vision stories -- Value-in-action stories -- I-know-what-you-are-thinking stories -- PART THREE. PERFECTING THE CRAFT. -- Experience is sensory -- The gift of brevity -- Brand, organizational, and political stories -- Point of view -- Story listening -- Call to action
| Exemplartyp | Aktuellt bibliotek | Hyllsignatur | Status | Förfallodatum | Streckkod | Exemplarreservationer | |
|---|---|---|---|---|---|---|---|
| Bok (Hemlån) | Campus Karlskrona | 658.4 | Tillgänglig | 85001042542 |
Antal reservationer: 0
Includes bibliographical references (p. 213-216) and index
PART ONE. THINKING IN STORY. -- Story thinking: what does that even mean? -- What is story? -- Training your brain -- Telling stories that win -- PART TWO. FINDING STORIES TO TELL. -- Who-I-am stories -- Why-I-am-here stories -- Teaching stories -- Vision stories -- Value-in-action stories -- I-know-what-you-are-thinking stories -- PART THREE. PERFECTING THE CRAFT. -- Experience is sensory -- The gift of brevity -- Brand, organizational, and political stories -- Point of view -- Story listening -- Call to action