Whoever tells the best story wins : how to use your own stories to communicate with power and impact / Annette Simmons.
By: Simmons, AnnetteMaterial type: TextPublisher: New York Amacom 2007Description: x, 226 p. 24 cmISBN: 9780814409145; 0814409148Subject(s): Business communication | StorytellingDDC classification: 658.4/52 Other classification: 658.4 | Qbaa Online resources: Table of contents only
|Item type||Current location||Call number||Status||Date due||Barcode|
|Book (loan)||Gräsvik||658.4 (Browse shelf)||Available||85001042542|
Includes bibliographical references (p. 213-216) and index
PART ONE. THINKING IN STORY. -- Story thinking: what does that even mean? -- What is story? -- Training your brain -- Telling stories that win -- PART TWO. FINDING STORIES TO TELL. -- Who-I-am stories -- Why-I-am-here stories -- Teaching stories -- Vision stories -- Value-in-action stories -- I-know-what-you-are-thinking stories -- PART THREE. PERFECTING THE CRAFT. -- Experience is sensory -- The gift of brevity -- Brand, organizational, and political stories -- Point of view -- Story listening -- Call to action