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Netnography : doing ethnographic research online / by Robert V. Kozinets.

By: Kozinets, Robert V [aut]Material type: TextTextLanguage: English Publisher: Los Angeles, Calif. SAGE, 2010Description: vii, 221 s. illISBN: 9781848606456; 1848606451; 9781848606449; 1848606443Subject(s): Ethnology -- Research -- Computer network resources | Etnologi -- Forskningsmetodik | Online social networks -- research methodology | Ethnology -- research methodologyDDC classification: 305.80072 Other classification: M:dd | M:b | Bv
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