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Strategic market management : global perspectives / David A. Aaker, Damien McLoughlin
Materialtyp:
TextUtgivningsinformation: Hoboken, N.J Wiley 2010Utgåva: 1. edBeskrivning: xiii, 354 pISBN: - 0470689757 (pbk.)
- 9780470689752 (pbk.)
- 658.802 22
- Qbab
- 658.8
- Qblb
Innehåll:
Strategic market management : an overview -- External and customer analysis -- Competitor analysis -- Market/submarket analysis -- Environmental analysis and strategic uncertainty -- Internal analysis -- Creating advantage : synergy and commitment vs. opportunism vs adaptability -- Alternative value propositions -- Building and managing brand equity -- Energizing the business -- Leveraging the business -- Creating new businesses -- Global strategies -- Setting priorities for businesses and brands : the exit, milk, and consolidate options -- From Silos to synergy : harnessing the organization
| Exemplartyp | Aktuellt bibliotek | Hyllsignatur | Status | Förfallodatum | Streckkod | Exemplarreservationer | |
|---|---|---|---|---|---|---|---|
| Bok (Hemlån) | Campus Karlskrona | 658.8 | Tillgänglig | 080041486929 |
Antal reservationer: 0
Includes bibliographical references and index
Strategic market management : an overview -- External and customer analysis -- Competitor analysis -- Market/submarket analysis -- Environmental analysis and strategic uncertainty -- Internal analysis -- Creating advantage : synergy and commitment vs. opportunism vs adaptability -- Alternative value propositions -- Building and managing brand equity -- Energizing the business -- Leveraging the business -- Creating new businesses -- Global strategies -- Setting priorities for businesses and brands : the exit, milk, and consolidate options -- From Silos to synergy : harnessing the organization