Strategic market management : global perspectives / David A. Aaker, Damien McLoughlin

By:

Aaker, David A

Contributor(s):

McLoughlin, Damien

Material type: Text

TextPublication details: Hoboken, N.J Wiley 2010Edition: 1. edDescription: xiii, 354 pISBN:

0470689757 (pbk.)
9780470689752 (pbk.)

Subject(s):

DDC classification:

658.802 22

Other classification:

Qbab
658.8
Qblb

Contents:

Strategic market management : an overview -- External and customer analysis -- Competitor analysis -- Market/submarket analysis -- Environmental analysis and strategic uncertainty -- Internal analysis -- Creating advantage : synergy and commitment vs. opportunism vs adaptability -- Alternative value propositions -- Building and managing brand equity -- Energizing the business -- Leveraging the business -- Creating new businesses -- Global strategies -- Setting priorities for businesses and brands : the exit, milk, and consolidate options -- From Silos to synergy : harnessing the organization

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Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book (loan)	Campus Karlskrona	658.8	Available		080041486929

Includes bibliographical references and index