Principles of marketing /

by Kotler, Philip
Additional authors: Armstrong, Gary
Edition statement:13th ed Published by : Prentice Hall (Upper Saddle River, N.J) Physical details: xxiii, 613, [105] p. ill. (chiefly col.) 29 cm ISBN:0136079415; 9780136079415 (casebound : alk. paper). Year: 2010
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Includes bibliographical references (p. R1-R26) and indexes

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