Status update : celebrity, publicity, and branding in the social media age /

by Marwick, Alice Emily Published by : Yale University Press (New Haven) Physical details: 360 pages ISBN:9780300209389; 9780300176728 (cloth : alkaline paper). Year: 2013
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Includes bibliographical references and index

A Cultural History of Web 2.0 -- Leaders and Followers : Status in the Tech Scene -- Fabulous Lives of Micro-Celebrities -- Self-Branding : The (Safe for Work) Self -- Lifestreaming : We Live in Public -- Designed in California : Entrepreneurship and the Myths of Web 2.0 -- Conclusion -- Appendix: Cast of Characters

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