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Essentials of global marketing / Svend Hollensen.

By: Hollensen, SvendMaterial type: TextTextPublication details: Harlow, Essex, England Pearson Education 2008Description: xxviii, 494 p. col. ill., facsims., 1 map, ports. 27 cmISBN: 9780273717843 (pbk.); 0273717847 (pbk.)Contained works: Hollensen, Svend Global marketingSubject(s): Export marketing -- Case studies | Export marketing | Internationell marknadsföringDDC classification: 658.8/4 Other classification: 658.8 | Qblbd
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Book (loan) Gräsvik
658.8 (Browse shelf (Opens below)) Available 85001942784

Shortened version of: Global marketing. 4th ed. 2007

Includes bibliographical references and index

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