Essentials of global marketing /

by Hollensen, Svend
Additional authors: Hollensen, Svend -- Global marketing
Published by : Pearson Education (Harlow, Essex, England) Physical details: xxviii, 494 p. col. ill., facsims., 1 map, ports. 27 cm ISBN:9780273717843 (pbk.); 0273717847 (pbk.).
Subject(s): Export marketing -- Case studies | Export marketing | Internationell marknadsföring
Year: 2008
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Item type Current library Call number Status Date due Barcode
Book (loan) Gräsvik
658.8 Available 85001942784

Shortened version of: Global marketing. 4th ed. 2007

Includes bibliographical references and index

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