Consumer behaviour : a European perspective /

Additional authors: Solomon, Michael R
Edition statement:4. ed Published by : Prentice Hall/Financial Times (New York) Physical details: xxvii, 700 p. ISBN:9780273717263 (pbk. : alk. paper). Year: 2010
    Average rating: 0.0 (0 votes)
Item type Current library Call number Status Date due Barcode
Book (loan) Gräsvik
658.8 Available 85001946747

Includes bibliographical references and index.

An introduction to consumer behaviour -- A consumer society -- Shopping, buying and evaluating -- Perception -- The self -- Motivation, values and lifestyle -- Learning and memory -- Attitudes -- Individual decision-making -- Group influence and opinion leadership -- European family structures, household decision-making and age cohorts -- Income and social class -- Culture and consumer behaviour -- Cultural change processses -- New times, new consumers

Adress: Biblioteket, Blekinge Tekniska Högskola, 371 79 Karlskrona
Telefon: 0455 - 38 51 01
E-post: biblioteket@bth.se
Ansvarig för sidan: Biblioteket