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Consumer behaviour : a European perspective / Michael Solomon ....

Contributor(s): Solomon, Michael R
Material type: TextTextPublisher: New York Prentice Hall/Financial Times 2010Edition: 4. edDescription: xxvii, 700 pISBN: 9780273717263 (pbk. : alk. paper)Subject(s): Attitude | Behavior | Consumer behavior -- Europe | Decision Making | Marketing | Konsumentforskning | Konsumentpsykologi -- Europa | Marknadsföring | EuropeDDC classification: 658.8 | 658.8342094 Other classification: 658.8 | Qblbmd
Contents:
An introduction to consumer behaviour -- A consumer society -- Shopping, buying and evaluating -- Perception -- The self -- Motivation, values and lifestyle -- Learning and memory -- Attitudes -- Individual decision-making -- Group influence and opinion leadership -- European family structures, household decision-making and age cohorts -- Income and social class -- Culture and consumer behaviour -- Cultural change processses -- New times, new consumers
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Item type Current location Call number Status Date due Barcode
Book (loan) Gräsvik
658.8 (Browse shelf) Available 85001946747

Includes bibliographical references and index.

An introduction to consumer behaviour -- A consumer society -- Shopping, buying and evaluating -- Perception -- The self -- Motivation, values and lifestyle -- Learning and memory -- Attitudes -- Individual decision-making -- Group influence and opinion leadership -- European family structures, household decision-making and age cohorts -- Income and social class -- Culture and consumer behaviour -- Cultural change processses -- New times, new consumers

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