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Consumer behaviour : a European perspective / Michael Solomon ....
Materialtyp:
TextUtgivningsinformation: New York Prentice Hall/Financial Times 2010Utgåva: 4. edBeskrivning: xxvii, 700 pISBN: - 9780273717263 (pbk. : alk. paper)
- 658.8 22
- 658.8342094 22
- 658.8
- Qblbmd
Innehåll:
An introduction to consumer behaviour -- A consumer society -- Shopping, buying and evaluating -- Perception -- The self -- Motivation, values and lifestyle -- Learning and memory -- Attitudes -- Individual decision-making -- Group influence and opinion leadership -- European family structures, household decision-making and age cohorts -- Income and social class -- Culture and consumer behaviour -- Cultural change processses -- New times, new consumers
| Exemplartyp | Aktuellt bibliotek | Hyllsignatur | Status | Förfallodatum | Streckkod | Exemplarreservationer | |
|---|---|---|---|---|---|---|---|
| Bok (Hemlån) | Campus Karlskrona | 658.8 | Tillgänglig | 85001946747 |
Antal reservationer: 0
Includes bibliographical references and index.
An introduction to consumer behaviour -- A consumer society -- Shopping, buying and evaluating -- Perception -- The self -- Motivation, values and lifestyle -- Learning and memory -- Attitudes -- Individual decision-making -- Group influence and opinion leadership -- European family structures, household decision-making and age cohorts -- Income and social class -- Culture and consumer behaviour -- Cultural change processses -- New times, new consumers