Amazon cover image
Image from Amazon.com

Consumer behaviour : a European perspective / Michael Solomon ....

Contributor(s): Material type: TextTextPublication details: New York Prentice Hall/Financial Times 2010Edition: 4. edDescription: xxvii, 700 pISBN:
  • 9780273717263 (pbk. : alk. paper)
Subject(s): DDC classification:
  • 658.8 22
  • 658.8342094 22
Other classification:
  • 658.8
  • Qblbmd
Contents:
An introduction to consumer behaviour -- A consumer society -- Shopping, buying and evaluating -- Perception -- The self -- Motivation, values and lifestyle -- Learning and memory -- Attitudes -- Individual decision-making -- Group influence and opinion leadership -- European family structures, household decision-making and age cohorts -- Income and social class -- Culture and consumer behaviour -- Cultural change processses -- New times, new consumers
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Date due Barcode Item holds
Book (loan) Campus Karlskrona 658.8 Available 85001946747
Total holds: 0

Includes bibliographical references and index.

An introduction to consumer behaviour -- A consumer society -- Shopping, buying and evaluating -- Perception -- The self -- Motivation, values and lifestyle -- Learning and memory -- Attitudes -- Individual decision-making -- Group influence and opinion leadership -- European family structures, household decision-making and age cohorts -- Income and social class -- Culture and consumer behaviour -- Cultural change processses -- New times, new consumers

Address: Library, Blekinge Tekniska Högskola, 371 79 Karlskrona
Telephone: 0455 - 38 51 01
E-mail: biblioteket@bth.se
Responsible for page: Library

Summon@BTH
Borrowing at BTH library
Search guide
Contact and opening hours
This is BTH
Processing of personal data