Consumer behaviour : a European perspective / Michael Solomon ....
Material type: TextPublication details: New York Prentice Hall/Financial Times 2010Edition: 4. edDescription: xxvii, 700 pISBN:- 9780273717263 (pbk. : alk. paper)
- 658.8 22
- 658.8342094 22
- 658.8
- Qblbmd
Item type | Current library | Call number | Status | Date due | Barcode | |
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Book (loan) | Campus Karlskrona | 658.8 | Available | 85001946747 |
Includes bibliographical references and index.
An introduction to consumer behaviour -- A consumer society -- Shopping, buying and evaluating -- Perception -- The self -- Motivation, values and lifestyle -- Learning and memory -- Attitudes -- Individual decision-making -- Group influence and opinion leadership -- European family structures, household decision-making and age cohorts -- Income and social class -- Culture and consumer behaviour -- Cultural change processses -- New times, new consumers