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Consumer behaviour : a European perspective / Michael Solomon ....

Contributor(s): Material type: TextTextPublication details: New York Prentice Hall/Financial Times 2010Edition: 4. edDescription: xxvii, 700 pISBN:
  • 9780273717263 (pbk. : alk. paper)
Subject(s): DDC classification:
  • 658.8 22
  • 658.8342094 22
Other classification:
  • 658.8
  • Qblbmd
Contents:
An introduction to consumer behaviour -- A consumer society -- Shopping, buying and evaluating -- Perception -- The self -- Motivation, values and lifestyle -- Learning and memory -- Attitudes -- Individual decision-making -- Group influence and opinion leadership -- European family structures, household decision-making and age cohorts -- Income and social class -- Culture and consumer behaviour -- Cultural change processses -- New times, new consumers
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Item type Current library Call number Status Date due Barcode
Book (loan) Campus Karlskrona 658.8 Available 85001946747

Includes bibliographical references and index.

An introduction to consumer behaviour -- A consumer society -- Shopping, buying and evaluating -- Perception -- The self -- Motivation, values and lifestyle -- Learning and memory -- Attitudes -- Individual decision-making -- Group influence and opinion leadership -- European family structures, household decision-making and age cohorts -- Income and social class -- Culture and consumer behaviour -- Cultural change processses -- New times, new consumers

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