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Consumer behaviour : a European perspective / Michael Solomon ....

Medverkande: Materialtyp: TextTextUtgivningsinformation:New York Prentice Hall/Financial Times 2010Upplaga: 4. edBeskrivning: xxvii, 700 pISBN:
  • 9780273717263 (pbk. : alk. paper)
Ämnen: DDC-klassifikation:
  • 658.8 22
  • 658.8342094 22
Annan klassifikation:
  • 658.8
  • Qblbmd
Innehåll:
An introduction to consumer behaviour -- A consumer society -- Shopping, buying and evaluating -- Perception -- The self -- Motivation, values and lifestyle -- Learning and memory -- Attitudes -- Individual decision-making -- Group influence and opinion leadership -- European family structures, household decision-making and age cohorts -- Income and social class -- Culture and consumer behaviour -- Cultural change processses -- New times, new consumers
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Bok (Hemlån) Campus Karlskrona 658.8 Tillgänglig 85001946747

Includes bibliographical references and index.

An introduction to consumer behaviour -- A consumer society -- Shopping, buying and evaluating -- Perception -- The self -- Motivation, values and lifestyle -- Learning and memory -- Attitudes -- Individual decision-making -- Group influence and opinion leadership -- European family structures, household decision-making and age cohorts -- Income and social class -- Culture and consumer behaviour -- Cultural change processses -- New times, new consumers

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