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Consumer behavior & marketing strategy / J. Paul Peter, Jerry C. Olson
Material type:
TextPublication details: Boston McGraw-Hill Higher Education 2010 Edition: 9th ed. (Int. ed.)Description: 554 s. illISBN: 9780071267816 (pbk.); 0071267816 (pbk.)Subject(s): Consumer behavior | Marketing | Consumer behaviour | Konsumentpsykologi | Marketing strategy | Marknadsföring | consumer behaviour | marketing techniques | marketingDDC classification: 658.8342 Other classification: Qblb | 658.8 | Qblbmd
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Book (loan) | Gräsvik | 658.8 | Available | 85001947255 |
Includes bibliographical references and index