Consumer behavior & marketing strategy / J. Paul Peter, Jerry C. Olson
By: Peter, J. Paul.
Contributor(s): Olson, Jerry C 1944-.
Material type:
TextPublisher: Boston McGraw-Hill Higher Education 2010Edition: 9th ed. (Int. ed.).Description: 554 s. ill.ISBN: 9780071267816 (pbk.); 0071267816 (pbk.).Subject(s): Consumer behavior | Marketing | Consumer behaviour | Konsumentpsykologi | Marketing strategy | Marknadsföring | consumer behaviour | marketing techniques | marketingDDC classification: 658.8342 Other classification: Qblb | 658.8 | Qblbmd
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Book (loan) | Gräsvik | 658.8 (Browse shelf) | Available | 85001947255 |
Includes bibliographical references and index
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