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Consumer behavior & marketing strategy / J. Paul Peter, Jerry C. Olson

By: Peter, J. Paul
Contributor(s): Olson, Jerry C 1944-
Material type: TextTextPublisher: Boston McGraw-Hill Higher Education 2010Edition: 9th ed. (Int. ed.)Description: 554 s. illISBN: 9780071267816 (pbk.); 0071267816 (pbk.)Subject(s): Consumer behavior | Marketing | Consumer behaviour | Konsumentpsykologi | Marketing strategy | Marknadsföring | consumer behaviour | marketing techniques | marketingDDC classification: 658.8342 Other classification: Qblb | 658.8 | Qblbmd
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658.8 (Browse shelf) Available 85001947255

Includes bibliographical references and index

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