Amazon cover image
Image from Amazon.com

Consumer behavior & marketing strategy / J. Paul Peter, Jerry C. Olson

By: Peter, J. PaulContributor(s): Olson, Jerry C 1944-Material type: TextTextPublication details: Boston McGraw-Hill Higher Education 2010 Edition: 9th ed. (Int. ed.)Description: 554 s. illISBN: 9780071267816 (pbk.); 0071267816 (pbk.)Subject(s): Consumer behavior | Marketing | Consumer behaviour | Konsumentpsykologi | Marketing strategy | Marknadsföring | consumer behaviour | marketing techniques | marketingDDC classification: 658.8342 Other classification: Qblb | 658.8 | Qblbmd
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Date due Barcode
Book (loan) Gräsvik
658.8 Available 85001947255

Includes bibliographical references and index

Adress: Biblioteket, Blekinge Tekniska Högskola, 371 79 Karlskrona
Telefon: 0455 - 38 51 01
E-post: biblioteket@bth.se
Ansvarig för sidan: Biblioteket