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Marketing principles and best practices / K. Douglas Hoffman ... [et al.].

Contributor(s): Material type: TextTextPublication details: Mason, Ohio Thomson/South-Western c2005Edition: 3rd edDescription: xlii, 598 s. col. ill 29 cmISBN:
  • 0324225199 (Int.. stud. ed. core)
  • 0-324-22518-0 (Intl. stud. ed. package)
  • 0-324-22135-5 (Student ed. core)
  • 0-324-20044-7 (Student ed. package)
Uniform titles:
  • Marketing
Subject(s): DDC classification:
  • 658.8
Other classification:
  • 658.8
  • Qbl
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Book (loan) Campus Karlskrona 658.8 Available 85001945506
Total holds: 0

Rev. ed. of: Marketing : best practices. 2nd ed. c2003

Includes bibliographical references and indexes

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