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Buy-in : saving your good idea from getting shot down / John P. Kotter and Lorne A. Whitehead.

By: Kotter, John P. 1947-
Contributor(s): Whitehead, Lorne A
Material type: TextTextPublisher: Boston, Mass. Harvard Business Review Press cop. 2010Description: xi, 192 p. 22 cmISBN: 9781422157299 (hardcover : alk. paper); 1422157296 (hardcover : alk. paper)Subject(s): Creative ability in business | Creative ability in business | Public relations | Sales promotion | Kreativitet i arbetslivet | Sales promotion | Säljfrämjande åtgärder | Creative ability in businessDDC classification: 650.1 Other classification: 650 | Qb
Contents:
The Centerville story. The death of a good plan -- Saving the day in Centerville, part one -- Saving the day in Centerville, part two -- Saving the day in Centerville, part three -- The method. Four ways to kill a good idea -- A counterintuitive strategy for saving your good idea -- Twenty-four attacks and twenty-four responses -- A quick reference guide for saving good ideas
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650 (Browse shelf) Available 85001041910

The Centerville story. The death of a good plan -- Saving the day in Centerville, part one -- Saving the day in Centerville, part two -- Saving the day in Centerville, part three -- The method. Four ways to kill a good idea -- A counterintuitive strategy for saving your good idea -- Twenty-four attacks and twenty-four responses -- A quick reference guide for saving good ideas

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