Buy-in : saving your good idea from getting shot down /

by Kotter, John P.
Additional authors: Whitehead, Lorne A
Published by : Harvard Business Review Press (Boston, Mass.) Physical details: xi, 192 p. 22 cm ISBN:9781422157299 (hardcover : alk. paper); 1422157296 (hardcover : alk. paper). Year: 2010
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650 Available 85001041910

The Centerville story. The death of a good plan -- Saving the day in Centerville, part one -- Saving the day in Centerville, part two -- Saving the day in Centerville, part three -- The method. Four ways to kill a good idea -- A counterintuitive strategy for saving your good idea -- Twenty-four attacks and twenty-four responses -- A quick reference guide for saving good ideas

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