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Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij

By: Mooij, Marieke K. de
Material type: TextTextPublisher: Thousand Oaks, Calif. SAGE cop. 2010Edition: 3. edDescription: xviii, 322 s. illISBN: 9781412970419 (hft.)Subject(s): Consumers' preferences | Intercultural communication | Marketing | Kulturmöten | Köpvanor | MarknadsföringDDC classification: 658.84 Other classification: Qbm | 658.8 | Qblbd
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658.8 (Browse shelf) Available 85001944692

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