Seizing the white space : business model innovation for growth and renewal / Mark W. Johnson
Materialtyp: TextUtgivningsinformation: Boston, Mass. Harvard Business Press cop. 2010Beskrivning: xvii, 208 s. diagr., tabISBN:- 9781422124819 (inb.)
- 658.4063
- 658.4
- Qba
Innehåll:
The white space and business model innovation -- The four-box business model framework -- The white space within: transforming existing markets -- The white space beyond: creating new markets -- The white space between: dealing with industry discontinuity -- Designing a new business model -- Implementation -- Overcoming incumbent challenges
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The white space and business model innovation -- The four-box business model framework -- The white space within: transforming existing markets -- The white space beyond: creating new markets -- The white space between: dealing with industry discontinuity -- Designing a new business model -- Implementation -- Overcoming incumbent challenges