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Seizing the white space : business model innovation for growth and renewal / Mark W. Johnson

By: Johnson, Mark W
Material type: TextTextPublisher: Boston, Mass. Harvard Business Press cop. 2010Description: xvii, 208 s. diagr., tabISBN: 9781422124819 (inb.)Subject(s): Business planning | Business planning | Diversification in industry -- Management | New products | Ekonomisk planeringDDC classification: 658.4063 Other classification: 658.4 | Qba
Contents:
The white space and business model innovation -- The four-box business model framework -- The white space within: transforming existing markets -- The white space beyond: creating new markets -- The white space between: dealing with industry discontinuity -- Designing a new business model -- Implementation -- Overcoming incumbent challenges
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The white space and business model innovation -- The four-box business model framework -- The white space within: transforming existing markets -- The white space beyond: creating new markets -- The white space between: dealing with industry discontinuity -- Designing a new business model -- Implementation -- Overcoming incumbent challenges

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