Managerial economics and business strategy /Series: The McGraw-Hill series economics Edition statement:7. ed Published by : McGraw-Hill/Irwin (New York) Physical details: xxxii, 621 p. ill. 24 cm ISBN:9780073375960 (alk. paper); 9780071267441 (pbk.); 0073375969 (alk. paper); 0071267441 (pbk.).
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Includes bibliographical references and indexes
This textbook provides students with the tools from intermediate microeconomics, game theory, and industrial organisation to make sound managerial decisions. It contains real-world examples, frontier research and an inclusion of modern topics, as well as balanced coverage of traditional and modern microeconomic tools