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Principles of marketing : Scandinavian edition / Philip Kotler, Gary Armstrong, Anders Parment.

By: Kotler, Philip, 1931- [aut]Contributor(s): Armstrong, Gary (Gary M.) [aut] | Parment, Anders, 1972- [aut]Material type: TextTextLanguage: English Publisher: Harlow, England : Pearson, 2016Copyright date: ©2016Edition: second Scandinavian editionDescription: xvii, 469 pages colour illustrations 28 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781292104805Subject(s): Marknadsföring | Marketing -- Textbooks | Marketing -- Scandinavia -- Textbooks | Marketing -- Case studies | Marketing -- Scandinavia -- Case studies | marketing | marketing techniques | marketing channels | case studies | MarketingDDC classification: 658.8 Other classification: Qblb
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Item type Current library Call number Status Date due Barcode
Book (loan) Gräsvik
658.8 (Browse shelf (Opens below)) Available 080047624549
Book (loan) Gräsvik
658.8 (Browse shelf (Opens below)) Available 080047624550

"Authorised adaptation from the United States edition, entitled Principles of Marketing: Global Edition, 13th edition, ISBN: 9780137006694 by Kotler, Philip; Armstrong, Gary, published by Pearson Education, Inc, publishing as Prentice Hall © 2010."--Title page verso.

Scandinavian first edition published: 2012.

Includes bibliographical references and index.

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