Principles of marketing : Scandinavian edition / Philip Kotler, Gary Armstrong, Anders Parment.
Material type:
TextLanguage: English Publisher: Harlow, England : Pearson, 2016Copyright date: ©2016Edition: Second Scandinavian editionDescription: xvii, 469 pages colour illustrations 28 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781292104805Subject(s): Marknadsföring | Marketing -- Textbooks | Marketing -- Scandinavia -- Textbooks | Marketing -- Case studies | Marketing -- Scandinavia -- Case studies | marketing | marketing techniques | marketing channels | case studies | MarketingDDC classification: 658.8 Other classification: Qblb
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Book (loan) | Gräsvik | 658.8 | Checked out | 2023-06-27 | 080041488779 |
| Book (loan) | Gräsvik | 658.8 | Available | 080041488780 | |
| Book (loan) | Gräsvik | 658.8 | Available | 080047624549 | |
| Book (loan) | Gräsvik | 658.8 | Available | 080047624550 |
"Authorised adaptation from the United States edition, entitled Principles of Marketing: Global Edition, 13th edition, ISBN: 9780137006694 by Kotler, Philip; Armstrong, Gary, published by Pearson Education, Inc, publishing as Prentice Hall © 2010."--Title page verso.
Scandinavian first edition published: 2012.
Includes bibliographical references and index.
Imported from: z3950cat.bl.uk:9909/BNB03U (Do not remove)