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Principles of marketing : Scandinavian edition / Philip Kotler, Gary Armstrong, Anders Parment.

By: Kotler, Philip, 1931- [aut]Contributor(s): Armstrong, Gary (Gary M.) [aut] | Parment, Anders, 1972- [aut]Material type: TextTextLanguage: English Publisher: Harlow, England : Pearson, 2016Copyright date: ©2016Edition: second Scandinavian editionDescription: xvii, 469 pages colour illustrations 28 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781292104805Subject(s): Marknadsföring | Marketing -- Textbooks | Marketing -- Scandinavia -- Textbooks | Marketing -- Case studies | Marketing -- Scandinavia -- Case studies | marketing | marketing techniques | marketing channels | case studies | MarketingDDC classification: 658.8 Other classification: Qblb
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Item type Current library Call number Status Date due Barcode
Book (loan) Gräsvik
658.8 Available 080047624549
Book (loan) Gräsvik
658.8 Checked out 2022-08-29 080047624550

"Authorised adaptation from the United States edition, entitled Principles of Marketing: Global Edition, 13th edition, ISBN: 9780137006694 by Kotler, Philip; Armstrong, Gary, published by Pearson Education, Inc, publishing as Prentice Hall © 2010."--Title page verso.

Scandinavian first edition published: 2012.

Includes bibliographical references and index.

Imported from: z3950cat.bl.uk:9909/BNB03U (Do not remove)

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