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Principles of marketing : Scandinavian edition / Philip Kotler, Gary Armstrong, Anders Parment.

By: Contributor(s): Material type: TextTextLanguage: English Publisher: Harlow, England : Pearson, 2016Copyright date: ©2016Edition: Second Scandinavian editionDescription: xvii, 469 pages colour illustrations 28 cmContent type:
  • text
  • still image
Media type:
  • unmediated
Carrier type:
  • volume
  • 9781292104805
Subject(s): DDC classification:
  • 658.8 23/swe
Other classification:
  • Qblb
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Item type Current library Call number Status Date due Barcode
Book (loan) Campus Karlskrona 658.8 Available 080041488780
Book (loan) Campus Karlskrona 658.8 Checked out 2023-12-08 080047624549
Book (loan) Campus Karlskrona 658.8 Available 080047624550

"Authorised adaptation from the United States edition, entitled Principles of Marketing: Global Edition, 13th edition, ISBN: 9780137006694 by Kotler, Philip; Armstrong, Gary, published by Pearson Education, Inc, publishing as Prentice Hall © 2010."--Title page verso.

Scandinavian first edition published: 2012.

Includes bibliographical references and index.

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