Inside the mind of the shopper : the science of retailing / Herb Sorensen
Material type: TextPublication details: Upper Saddle River, N.J Wharton School Pub c2009Description: xix, 227 p. ill. 24 cmISBN:- 0137126859 (hardback : alk. paper)
- 9780137126859 (hardback : alk. paper)
- 338.761
- 658.8/7 22
- Qblbmd
- 658.8
- Qblnb
Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|
Book (loan) | Campus Karlskrona | 658.8 | Available | 85001041939 |
Includes bibliographical references and index
The quick trip : eighty percent of shopper time is wasted -- Three moments of truth and three currencies -- In-store migration patterns : where shoppers go and what they do -- Active retailing : putting products into the path of shoppers -- Brands, retailers, and shoppers : why the long tail is wagging the dog -- The quick trip paradox : an interview with Unilever's Mike Twitty -- Integrating online and offline retailing : an interview with professors Peter Fader (the Wharton School) and Wendy Moe (University of Maryland) -- Multicultural retailing : an interview with Emil Morales, senior vice president of TNS Multicultural -- Insights into action : a retailer responds : an interview with Mark Heckman of Marsh Supermarkets -- Conclusions : the Internet goes shopping