Inside the mind of the shopper : the science of retailing /Published by : Wharton School Pub (Upper Saddle River, N.J) Physical details: xix, 227 p. ill. 24 cm ISBN:0137126859 (hardback : alk. paper); 9780137126859 (hardback : alk. paper).
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Includes bibliographical references and index
The quick trip : eighty percent of shopper time is wasted -- Three moments of truth and three currencies -- In-store migration patterns : where shoppers go and what they do -- Active retailing : putting products into the path of shoppers -- Brands, retailers, and shoppers : why the long tail is wagging the dog -- The quick trip paradox : an interview with Unilever's Mike Twitty -- Integrating online and offline retailing : an interview with professors Peter Fader (the Wharton School) and Wendy Moe (University of Maryland) -- Multicultural retailing : an interview with Emil Morales, senior vice president of TNS Multicultural -- Insights into action : a retailer responds : an interview with Mark Heckman of Marsh Supermarkets -- Conclusions : the Internet goes shopping