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Advertising, society, and consumer culture / Roxanne Hovland and Joyce M. Wolburg M.

By: Hovland, Roxanne
Contributor(s): Wolburg, Joyce Marie
Material type: TextTextPublisher: Armonk, N.Y M.E. Sharpe c2010Description: ix, 197 p. ill. 24 cmISBN: 9780765615466 (hardcover : alk. paper); 9780765615473 (Paper)Subject(s): Advertising -- Social aspects -- United States | Consumption (Economics) -- Social aspects -- United States | Consumer behavior -- United States | Reklam -- sociala aspekter -- Förenta staterna | Konsumentpsykologi -- Förenta staterna | Konsumtion -- sociala aspekter -- Förenta staternaDDC classification: 306.3 Other classification: 306 | Oa
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Includes bibliographical references (p. 173-186) and index

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