Electronic commerce : strategies and models for business-to-business trading / Paul Timmers.

Foreword -- Preface -- About the Author -- Acknowledgements -- Introduction -- Key Features of Internet Electronic Commerce -- Business Models for Electronic Commerce -- Business-to-Business Electronic Commerce Cases -- Markets and Competition -- Marketing Strategies and Programmes -- Roadmap for Business-to-Business Electronic Commerce -- Bibliography -- Endnotes -- Subject Index

Drawing on case studies of companies such as Marshall Industries, FedEx, Industry.Net, Amazon.com, Citius Belgium and TradeZone, Paul Timmers addresses the critical issues facing managers today as they endeavour to move into a new business environment. Looking at the opportunities and the risks involved, the book provides in-depth practical examples of how innovative companies are developing competitive advantage by doing business on the Internet. The author then goes on to show companies how they can organize their business, by providing a systematic classification of electronic commerce business models and a range of tools for the development of Internet marketing strategies. Finally, a number of scenarios provide a window on the future of business-to-business electronic commerce