Nudge : improving decisions about health, wealth, and happiness /

by Thaler, Richard H.,
Additional authors: Sunstein, Cass R., -- 1954- -- aut
Edition statement:Rev. and expanded ed. Published by : Penguin Books, (New York. N.Y.) Physical details: viii, 312 s. ill. 22 cm. ISBN:9780143115267; 014311526X. Year: 2009
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Originalår: 2008

Includes bibliographical references (p. 281-302) and index.

Biases and blunders -- Resisting temptation -- Following the herd -- When do we need a nudge?. Choice architecture -- Save more tomorrow -- Naive investing -- Credit markets -- Privatizing social security : Smorgasboard style -- Prescription drugs, Part D for daunting -- How to increase organ donations -- Saving the planet -- Improving school choices -- Should patients be forced to buy lottery tickets?. Privatizing marriage -- A dozen nudges -- Objections -- The real third way -- Bonus chapter : twenty more nudges -- Postscript : November 2008.

"Nudge" is about choicesahow we make them and how we can make better ones. Authors Richard H. Thaler and Cass R. Sunstein offer a new perspective on preventing the countless mistakes we makea including ill-advised personal investments, consumption of unhealthy foods, neglect of our natural resources, and other bad decisions. Citing decades of cutting-edge behavioral science research, they demonstrate that sensible achoice architectureacan successfully nudge people towards the best decisions without restricting their freedom of choice. S straightforward, informative, and entertaining, this is a must-read for anyone with interest in our individual and collective well-being

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