Nudge : improving decisions about health, wealth, and happiness / Richard H. Thaler, Cass R. Sunstein.
Contributor(s): Sunstein, Cass R 1954-.Material type: TextPublisher: New York. N.Y Penguin Books 2009Edition: Rev. and expanded ed.Description: viii, 312 s. ill. 22 cm.ISBN: 014311526X; 9780143115267.Subject(s): Consumer behavior | Economics -- Psychological aspects | Choice (Psychology) -- Economic aspects | Decision making -- Psychological aspects | Social choice | Forbrugeradfærd | Beslutningsteori | Consumer behavior | Decision making | Ekonomi | Beslutsfattande | Konsumentpsykologi | Val (psykologi) -- ekonomiska aspekter | Ekonomi -- psykologiska aspekter | Consumer behavior | Choice (Psychology) -- Economic aspects | Decision making -- Psychological aspects | Economics -- Psychological aspectsDDC classification: 330.019 Other classification: Doee | Qa:do | Qblbmd | 330 | 159.9
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Includes bibliographical references (p. 281-302) and index
Biases and blunders -- Resisting temptation -- Following the herd -- When do we need a nudge?. Choice architecture -- Save more tomorrow -- Naive investing -- Credit markets -- Privatizing social security : Smorgasboard style -- Prescription drugs, Part D for daunting -- How to increase organ donations -- Saving the planet -- Improving school choices -- Should patients be forced to buy lottery tickets?. Privatizing marriage -- A dozen nudges -- Objections -- The real third way -- Bonus chapter : twenty more nudges -- Postscript : November 2008
"Nudge" is about choicesahow we make them and how we can make better ones. Authors Richard H. Thaler and Cass R. Sunstein offer a new perspective on preventing the countless mistakes we makea including ill-advised personal investments, consumption of unhealthy foods, neglect of our natural resources, and other bad decisions. Citing decades of cutting-edge behavioral science research, they demonstrate that sensible achoice architectureacan successfully nudge people towards the best decisions without restricting their freedom of choice. S straightforward, informative, and entertaining, this is a must-read for anyone with interest in our individual and collective well-being