Nudge : improving decisions about health, wealth, and happiness / Richard H. Thaler, Cass R. Sunstein.
Material type:
TextLanguage: English Publisher: New York. N.Y. Penguin Books, 2009Edition: Rev. and expanded edDescription: viii, 312 s. ill. 22 cmISBN: - 9780143115267
- 014311526X
- Beslutsteori
- Ekonomi
- Beslutsfattande
- Ekonomisk psykologi
- Konsumentpsykologi
- Val (psykologi) -- ekonomiska aspekter
- Consumer behavior
- Economics -- Psychological aspects
- Choice (Psychology) -- Economic aspects
- Decision making -- Psychological aspects
- Consumer behavior
- Choice (Psychology) -- Economic aspects
- Decision making -- Psychological aspects
- Economics -- Psychological aspects
- Social choice
- Forbrugeradfærd
- Consumer behavior
- Economics—Psychological aspects
- Decision making
- 330.019 23/swe
- HB74.P8
- 159.9
- Qblbmd
- Qa:do
- Doee
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| Book (loan) | Campus Karlskrona | 330 | Available | 080041486452 | ||
| Book (loan) | Campus Karlskrona | 330 | Available | 080041488284 |
Originalår: 2008
Includes bibliographical references (p. 281-302) and index.
Biases and blunders -- Resisting temptation -- Following the herd -- When do we need a nudge?. Choice architecture -- Save more tomorrow -- Naive investing -- Credit markets -- Privatizing social security : Smorgasboard style -- Prescription drugs, Part D for daunting -- How to increase organ donations -- Saving the planet -- Improving school choices -- Should patients be forced to buy lottery tickets?. Privatizing marriage -- A dozen nudges -- Objections -- The real third way -- Bonus chapter : twenty more nudges -- Postscript : November 2008.
"Nudge" is about choicesahow we make them and how we can make better ones. Authors Richard H. Thaler and Cass R. Sunstein offer a new perspective on preventing the countless mistakes we makea including ill-advised personal investments, consumption of unhealthy foods, neglect of our natural resources, and other bad decisions. Citing decades of cutting-edge behavioral science research, they demonstrate that sensible achoice architectureacan successfully nudge people towards the best decisions without restricting their freedom of choice. S straightforward, informative, and entertaining, this is a must-read for anyone with interest in our individual and collective well-being
Imported from: zcat.oclc.org:210/OLUCWorldCat (Do not remove)