Thoughts on design / Paul Rand.

By:

Rand, Paul, 1914-1996 [author.]

Contributor(s):

Bierut, Michael [writer of foreword.]

Material type: Text

TextLanguage: English Publisher: San Francisco : Chronicle Books, [2014]Edition: New EditionDescription: 95 pages illustrations 20 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9780811875448

Subject(s):

DDC classification:

745.4 23

LOC classification:

NC997 .R3 2014

Other classification:

Contents:

The beautiful and the useful -- The designer's problem -- The symbol in advertising -- Versatility of the symbol -- The role of humor -- Imagination and the image -- Reader participation -- Yesterday and today -- Typographic form and expression.

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Holdings ( 1 )
Title notes ( 3 )

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book (loan)	Campus Karlshamn	740	Available		080041485996

"Original edition published by Wittenborn Schultz, New York, 1947. Third edition published by Studio Vista, London, 1970."

Imported from: lx2.loc.gov:210/LCDB (Do not remove)