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Thoughts on design / Paul Rand.

By: Contributor(s): Material type: TextTextLanguage: English Publisher: San Francisco : Chronicle Books, [2014]Edition: New EditionDescription: 95 pages illustrations 20 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780811875448
Subject(s): DDC classification:
  • 744 23
LOC classification:
  • NC997
Other classification:
  • Ihb
Contents:
The beautiful and the useful -- The designer's problem -- The symbol in advertising -- Versatility of the symbol -- The role of humor -- Imagination and the image -- Reader participation -- Yesterday and today -- Typographic form and expression.
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Item type Current library Call number Status Date due Barcode
Book (loan) Campus Karlshamn 740 Available 080041485996

"Original edition published by Wittenborn Schultz, New York, 1947. Third edition published by Studio Vista, London, 1970."

The beautiful and the useful -- The designer's problem -- The symbol in advertising -- Versatility of the symbol -- The role of humor -- Imagination and the image -- Reader participation -- Yesterday and today -- Typographic form and expression.

Imported from: lx2.loc.gov:210/LCDB (Do not remove)

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