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Thoughts on design / Paul Rand.

By: Contributor(s): Material type: TextTextLanguage: English Publisher: San Francisco : Chronicle Books, [2014]Edition: New EditionDescription: 95 pages illustrations 20 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780811875448
Subject(s): DDC classification:
  • 744 23
LOC classification:
  • NC997
Other classification:
  • Ihb
Contents:
The beautiful and the useful -- The designer's problem -- The symbol in advertising -- Versatility of the symbol -- The role of humor -- Imagination and the image -- Reader participation -- Yesterday and today -- Typographic form and expression.
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Item type Current library Call number Status Date due Barcode Item holds
Book (loan) Campus Karlshamn 740 Available 080041485996
Total holds: 0

"Original edition published by Wittenborn Schultz, New York, 1947. Third edition published by Studio Vista, London, 1970."

The beautiful and the useful -- The designer's problem -- The symbol in advertising -- Versatility of the symbol -- The role of humor -- Imagination and the image -- Reader participation -- Yesterday and today -- Typographic form and expression.

Imported from: lx2.loc.gov:210/LCDB (Do not remove)

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