Thoughts on design /Edition statement:New Edition. Published by : Chronicle Books, (San Francisco :) Physical details: 95 pages illustrations 20 cm ISBN:9780811875448. Year: 2014
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"Original edition published by Wittenborn Schultz, New York, 1947. Third edition published by Studio Vista, London, 1970."
The beautiful and the useful -- The designer's problem -- The symbol in advertising -- Versatility of the symbol -- The role of humor -- Imagination and the image -- Reader participation -- Yesterday and today -- Typographic form and expression.
Imported from: lx2.loc.gov:210/LCDB (Do not remove)