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Thoughts on design / Paul Rand.

By: Rand, Paul, 1914-1996 [author.].
Contributor(s): Bierut, Michael [writer of foreword.].
Material type: TextTextPublisher: San Francisco : Chronicle Books, [2014]Edition: New Edition.Description: 95 pages illustrations 20 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780811875448.Subject(s): Grafisk formgivning | Design | Commercial art | Graphic design (Typography)DDC classification: 745.4 Other classification: Ihb
Contents:
The beautiful and the useful -- The designer's problem -- The symbol in advertising -- Versatility of the symbol -- The role of humor -- Imagination and the image -- Reader participation -- Yesterday and today -- Typographic form and expression.
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Item type Current location Call number Status Date due Barcode
Book (loan) Piren
740 (Browse shelf) Available 080041485996

"Original edition published by Wittenborn Schultz, New York, 1947. Third edition published by Studio Vista, London, 1970."

The beautiful and the useful -- The designer's problem -- The symbol in advertising -- Versatility of the symbol -- The role of humor -- Imagination and the image -- Reader participation -- Yesterday and today -- Typographic form and expression.

Imported from: lx2.loc.gov:210/LCDB (Do not remove)

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