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Paul Rand / Steven Heller ; foreword by Armin Hofmann ; introduction by George Lois ; essay by Jessica Helfand.

By: Heller, Steven
Contributor(s): Rand, Paul 1914-1996 | Hofmann, Armin | Lois, George | Helfand, Jessica
Material type: TextTextPublisher: London Phaidon Press 2011Description: 255 pages illustrations (some color), portrait 29 cmISBN: 0714839949; 9780714839943Subject(s): Rand, Paul 1914-1996 -- Criticism and interpretation | Rand, Paul 1914-1996 | Graphic arts -- Pictorial works | Graphic artsGenre/Form: Criticism, interpretation, etc | Pictorial worksDDC classification: 741.6092 qR187Zh 2011 Other classification: 740 | Ifq
Contents:
Routes : the boy art director -- Advertising : modernism comes to Madison -- Publishing : the play instinct at work -- Corporate identity : good design is good business -- Paul Rand : author -- Paul Rand : the modern professor / by Jessica Helfand
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Book (loan) Piren
740 (Browse shelf) Available 080041485995

Reprint. Originally published: 1999

Includes bibliographical references (pages 247-249) and index

Routes : the boy art director -- Advertising : modernism comes to Madison -- Publishing : the play instinct at work -- Corporate identity : good design is good business -- Paul Rand : author -- Paul Rand : the modern professor / by Jessica Helfand

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