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Paul Rand / Steven Heller ; foreword by Armin Hofmann ; introduction by George Lois ; essay by Jessica Helfand.

By: Contributor(s): Material type: TextTextPublication details: London Phaidon Press 2011Description: 255 pages illustrations (some color), portrait 29 cmISBN:
  • 0714839949
  • 9780714839943
Subject(s): Genre/Form: DDC classification:
  • 741.6092 qR187Zh 2011
Other classification:
  • 740
  • Ifq
Contents:
Routes : the boy art director -- Advertising : modernism comes to Madison -- Publishing : the play instinct at work -- Corporate identity : good design is good business -- Paul Rand : author -- Paul Rand : the modern professor / by Jessica Helfand
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Book (loan) Campus Karlshamn 740 Available 080041485995
Total holds: 0

Reprint. Originally published: 1999

Includes bibliographical references (pages 247-249) and index

Routes : the boy art director -- Advertising : modernism comes to Madison -- Publishing : the play instinct at work -- Corporate identity : good design is good business -- Paul Rand : author -- Paul Rand : the modern professor / by Jessica Helfand

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