Cover image

The one to one fieldbook : the complete toolkit for implementing a 1 to 1 marketing program / Don Peppers, Martha Rogers, and Bob Dorf

By: Peppers, Don
Contributor(s): Dorf, Bob | Rogers, Martha
Material type: TextTextPublisher: New York Currency/Doubleday 1999Edition: 1. edDescription: 406 sISBN: 1900961873 (Capstone); 0-385-49369-X (Currency/Doubleday)Subject(s): Consumers' preferences | Customer relations | Market segmentation | Marketing research | Relationship marketing | Kundrelationer | Marknadsforskning | Marknadsundersökning | Relationsmarknadsföring | Marknadsforskning Marknadsanalys | Marknadsföring | Försäljningsorganisation | Informationsteknologi | MarknadsföringDDC classification: 658.8 Other classification: Qblbm | 658.8 | Qblb
Tags from this library: No tags from this library for this title. Log in to add tags.
    Average rating: 0.0 (0 votes)
Item type Current location Call number Status Date due Barcode
Book (loan) Gräsvik
658.8 (Browse shelf) Available 85000563767

There are no comments on this title.

to post a comment.

Adress: Biblioteket, Blekinge Tekniska Högskola, 371 79 Karlskrona
Telefon: 0455 - 38 51 01
E-post: biblioteket@bth.se
Ansvarig för sidan: Biblioteket