Cover image
Normal view MARC view ISBD view

Visible signs : an introduction to semiotics in the visual arts / David Crow

By: Crow, David 1962-.
Material type: TextTextSeries: Required reading range, Course reader. Publisher: London New York Fairfield Books, an imprint of Bloomsbury Publishing Plc cop. 2016Edition: Third edition.Description: 192 pages illustrations.ISBN: 9781474232425.Subject(s): Semiotics | Semiotics and art | Visual communication | Figures of speech | Visual communication | Bildsemiotik | Visuell kommunikation | Bildspråk | Grafisk formgivning -- psykologiska aspekter | DESIGN / Graphic Arts / GeneralDDC classification: 302.2 Other classification: 302.2 | Bra
Contents:
Machine generated contents note: -- Foreword -- Introduction -- Chapter 1: Components. What is Theory?; Agreement; Portfolio. -- Chapter 2: How Meaning is Formed. Categories of Sign; Value; Portfolio. -- Chapter 3: Reading the Sign: The Reader; Convention and Motivation; Portfolio. -- Chapter 4: Text and Image: Digital and Analogue Codes; Advertising Writing; Portfolio. -- Chapter 5: Official Language: Habitus; The Production of Legitimate Language; The Competition for Cultural Legitimacy; Portfolio. -- Chapter 6: Unofficial Language: Unofficial Codes; The Graffiti Writer; Unofficial Language and the Visual Arts; Portfolio. -- Chapter 7: Symbolic Creativity: Hyperinstitutionalisation; Portfolio. -- Chapter 8: Junk and Culture: Dirt and Taboo; Rubbish Theory; Rubbish as a Resource; Portfolio. -- Chapter 9: Open Work: The Open Work; Portfolio. -- Self-directed Study: Exercises -- References. -- Bibliography -- Index -- Acknowledgements and picture credits
Summary: "Basic semiotic theories are taught in most art schools as part of a contextual studies program, but many students find it difficult to understand how these ideas might impact on their own practice. Visible Signs tackles this problem by introducing key theories and concepts, such as signs and signifiers, and language and speech, within the framework of visual communication. Each chapter provides an overview of a particular facet of semiotic theory, with inspiring examples from graphic design, typography, illustration, advertising and art to illustrate the ideas discussed in the text. Creative exercises at the end of the book will help exemplify these ideas through practical application. The third edition of Visible Signs features new material from international designers and new creative exercises to accompany each chapter. This new edition also features a new design and layout"--
Tags from this library: No tags from this library for this title. Log in to add tags.
    Average rating: 0.0 (0 votes)
Item type Current location Call number Status Date due Barcode
Book (loan) Piren
302.2 (Browse shelf) Available 080041489258

includes bibliographical references (page 188) and index

Machine generated contents note: -- Foreword -- Introduction -- Chapter 1: Components. What is Theory?; Agreement; Portfolio. -- Chapter 2: How Meaning is Formed. Categories of Sign; Value; Portfolio. -- Chapter 3: Reading the Sign: The Reader; Convention and Motivation; Portfolio. -- Chapter 4: Text and Image: Digital and Analogue Codes; Advertising Writing; Portfolio. -- Chapter 5: Official Language: Habitus; The Production of Legitimate Language; The Competition for Cultural Legitimacy; Portfolio. -- Chapter 6: Unofficial Language: Unofficial Codes; The Graffiti Writer; Unofficial Language and the Visual Arts; Portfolio. -- Chapter 7: Symbolic Creativity: Hyperinstitutionalisation; Portfolio. -- Chapter 8: Junk and Culture: Dirt and Taboo; Rubbish Theory; Rubbish as a Resource; Portfolio. -- Chapter 9: Open Work: The Open Work; Portfolio. -- Self-directed Study: Exercises -- References. -- Bibliography -- Index -- Acknowledgements and picture credits

9781474232449 (epdfs) 9781474253857 (epubs)

"Basic semiotic theories are taught in most art schools as part of a contextual studies program, but many students find it difficult to understand how these ideas might impact on their own practice. Visible Signs tackles this problem by introducing key theories and concepts, such as signs and signifiers, and language and speech, within the framework of visual communication. Each chapter provides an overview of a particular facet of semiotic theory, with inspiring examples from graphic design, typography, illustration, advertising and art to illustrate the ideas discussed in the text. Creative exercises at the end of the book will help exemplify these ideas through practical application. The third edition of Visible Signs features new material from international designers and new creative exercises to accompany each chapter. This new edition also features a new design and layout"--

There are no comments for this item.

Log in to your account to post a comment.

Adress: Biblioteket, Blekinge Tekniska Högskola, 371 79 Karlskrona
Telefon: 0455 - 38 51 01
E-post: biblioteket@bth.se
Ansvarig för sidan: Biblioteket