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Fundamentals of strategy / Gerry Johnson, Kevan Scholes, Richard Whittington.
Material type:
TextLanguage: English Publisher: Harlow : FT Prentice Hall, 2009Description: xv, 313 s. ill. 25 cmISBN: 9780273713104; 9780273736752; 0273713108Subject(s): Strategisk planering | Business planning | Strategic planning | Business planning -- Case studies | Strategic planning -- Case studies | planning | marketing techniques | decision making | Strategic planningAdditional physical formats: Online:: Fundamentals of strategyDDC classification: 658.4012 LOC classification: HD30.28Other classification: Qbaa | Qbabba