Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy

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TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass McGraw-Hill/Irwin c2006Edition: 10th edDescription: xl, 638 p. col. ill. 28 cm. +ISBN:

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Item type	Current library	Call number	Status	Date due	Barcode
Book (loan)	Campus Karlskrona	658.8	Available		85001943149

Includes bibliographical references and indexes