Customer rewards programs designing incentives for repeated purchase /

by Sällberg, Henrik Series: Blekinge Institute of Technology doctoral dissertation series 1653-2090 . 2010:01 Published by : School of Management, Blekinge Institute of Technology (Karlskrona) Physical details: 196 s. ill
Subject(s): Customer clubs | Kundklubbar
Year: 2010
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Diss. Karlskrona : Blekinge tekniska högskola, 2010

9789172951747

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