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Global marketing management : changes, challenges and new strategies / Kiefer Lee, Steve Carter

By: Lee, KieferContributor(s): Carter, SMaterial type: TextTextPublisher: Oxford Oxford University Press 2005Description: xxxi, 582 s. ill. 25 cmISBN: 9780199267521; 0-19-926752-9 (hft.)Subject(s): Export marketing -- Management -- Case studies | Export marketing -- Management | Internationell marknadsföringDDC classification: 658.84 Other classification: 658.8 | Qblbd
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658.8 (Browse shelf) Available 85001943139

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