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Strategic advertising management / Larry Percy, Richard Elliott

By: Percy, LarryContributor(s): Elliott, RichardMaterial type: TextTextPublisher: Oxford Oxford University Press cop. 2005Edition: 2. edDescription: xviii, 335 sISBN: 9780199274895; 0-19-927489-4Subject(s): Advertising -- Management | Communication in marketing | Marketing | Sales promotion | Strategic planning | Strategic planning | Marknadsföring | Strategisk planeringDDC classification: 659.1 Other classification: Qblb | 659 | Qbm Online resources: Contributor biographical information | Publisher description | Table of contents only
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