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Business marketing management : B2B / Michael D. Hutt, Thomas W. Speh

By: Hutt, Michael D
Contributor(s): Speh, Thomas W
Material type: TextTextPublisher: Australia South-Western Cengage Learning cop. 2013Edition: 11. ed., international edDescription: xxx, 444 s. illISBN: 9781133189572 (pbk., international ed.)Subject(s): Advertising, Industrial | Industrial marketing -- Management | Industrial marketing -- Management -- Case studies | Industriell marknadsföring | ManagementDDC classification: 658.804 Other classification: 658.8 | Qblbc
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