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Expert product management : advanced techniques, tips & strategies for product management & product marketing / by Brian Lawley.

By: Lawley, Brian
Material type: TextTextPublisher: Cupertino, CA HappyAbout.info 2007Description: x, 92 p. ill. 22 cmISBN: 9781600050794; 1600050794Subject(s): Marketing | Marketing | New products | Product management | Marknadsföring | Produktionsstyrning | ProduktutvecklingDDC classification: 658.56 Other classification: 658.5 | Qbiab
Contents:
Focuses on the four most criticial elements in ensuring product success, and conveys practical strategies, insights, tips and techniques from years of hands-on experience
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Focuses on the four most criticial elements in ensuring product success, and conveys practical strategies, insights, tips and techniques from years of hands-on experience

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