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Social media ROI : managing and measuring social media efforts in your organization / Olivier Blanchard.

By: Blanchard, OlivierMaterial type: TextTextPublication details: Indianapolis, Ind. Que c2011Description: xvi, 292 p. ill. 23 cmISBN: 9780789747419; 0789747413Other title: Social media return on investment [Other title]Subject(s): Internet marketing | Social media -- Economic aspects | Sociala medier -- ekonomiska aspekterDDC classification: 658.872 Other classification: 658.8 | Qbln
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