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The pirate inside : building a challenger brand culture within yourself and your organization / by Adam Morgan

By: Morgan, AdamMaterial type: TextTextPublication details: Chichester John Wiley & Sons cop. 2004Description: 336 sISBN: 0470860820 (cloth : alk. paper)Subject(s): Brand name products -- Management | Brand name products -- Psychological aspects | Brand name products -- Planning | Creative ability in business | Corporate culture | Marketing | Brand name products | Trademarks | Märkesvaror | Varumärken | MarknadsföringDDC classification: 658.8/27 Other classification: Qblb | 658.8 | Qbm
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