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The expressive organization : linking identity, reputation, and the corporate brand / edited by Majken Schultz, Mary Jo Hatch, and Mogens Holten Larsen

Contributor(s): Hatch, Mary Jo | Larsen, Mogens Holten | Schultz, MajkenMaterial type: TextTextPublisher: Oxford Oxford University Press 2000Description: xv, 292 s. ill. 25 cmISBN: 0198297793 (hft.); 0-19-829778-5 (inb.)Subject(s): Marketing | Brand name products -- Marketing | Business communication | Corporate image | Corporations -- Public relations | Marknadsföring | PR | Varumärken | Reklam PR Public Relations | PR Public Relations | Brand name products | Business communication | Corporate image | Corporations | Marknadsföring | PR | VarumärkenDDC classification: 659.285 Other classification: Qblb | Qbm | 659 | Qbmp
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