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Eyetracking web usability / Jakob Nielsen, Kara Pernice.

By: Nielsen, Jakob 1957-Contributor(s): Pernice, KaraMaterial type: TextTextPublication details: Berkeley, CA New Riders 2010Description: xix, 437 p. col. ill. 24 cmISBN: 0321498364 (pbk.); 9780321498366 (pbk.)Subject(s): User interfaces (Computer systems) -- Testing | Web sites -- Design | Web sites -- Evaluation | Design | Web sites -- Design | User interfaces (Computer systems) | Webbdesign | Användargränssnitt | DesignDDC classification: 006.7019 Other classification: Pucbb | 006.7 | Pu:do Summary: Based on one of the largest studies of eyetracking usability in existence used rigorous methodology and eyetracking technology to analyze 1.5 million instances where users look at Web sites. Their findings will help designers, software developers, writers, editors, product managers, and advertisers understand how the human eyes interact with Web sites and what will significantly improve user experience.-- Publisher info
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Based on one of the largest studies of eyetracking usability in existence used rigorous methodology and eyetracking technology to analyze 1.5 million instances where users look at Web sites. Their findings will help designers, software developers, writers, editors, product managers, and advertisers understand how the human eyes interact with Web sites and what will significantly improve user experience.-- Publisher info

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