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Advertising and promotion : communicating brands / Chris Hackley.

By: Hackley, Christopher EMaterial type: TextTextPublication details: London SAGE cop. 2005Description: 264 pISBN: 0761941533 (pbk.); 0761941533 (hbk.); 0-7619-4154-1; 0-7619-4153-3Subject(s): Advertising | Advertising -- Brand name products | Advertising -- Social aspects | Advertising | Marketing | Sales promotion | Marknadsföring | Reklam | VarumärkenDDC classification: 659.1 Other classification: Qbl | 659 | Qbm
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