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Marketing ethics : cases and readings / Patrick E. Murphy, Gene R. Laczniak, editors
Materialtyp:
TextUtgivningsinformation:Upper Saddle River, NJ Pearson Prentice Hall 2006Upplaga: 1. edBeskrivning: xii, 172 sISBN: - 0131330888
- 174.4 23
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Innehåll:
Ethical reasoning and marketing decisions -- Contemporary readings in marketing ethics : contempt of customer : it's a real crime Short cases -- Longer cases
| Exemplartyp | Aktuellt bibliotek | Hyllsignatur | Status | Förfallodatum | Streckkod |
|---|---|---|---|---|---|
| Bok (Hemlån) | Campus Karlskrona | 174 | Tillgänglig | 85000563884 |
Includes bibliographical references and index
Ethical reasoning and marketing decisions -- Contemporary readings in marketing ethics : contempt of customer : it's a real crime Short cases -- Longer cases